International Dance Shoes Limited
INTERNATIONAL DANCE SHOES LTD
Unit 11, i.O. Centre,
Tel: +44(0)1908 319937
- 2020 International Trade
International Dance Shoes Limited is immensely proud to win The Queen’s Award for International Trade.
Founded in 1981 by Rashmi Patel and now run in collaboration with son Justin, the company designs and manufactures footwear for Ballroom and Latin American dancing. Those wondering what type of shoes they are can see the firm’s offerings on the BBC’s ever-popular ‘Strictly Come Dancing’! Shoes for men, women and children are manufactured at the company’s factory in Milton Keynes and exported throughout the world, with key markets including the USA, Germany, Italy, Ukraine, Japan and China. “Dance shoes need to fit like a glove and by being made in the UK we can be really flexible to the requirements of dancers around the world,” said Mr Patel.
“For the Japanese market you need to offer a wider fit, for the US market you need to offer a narrower fit, and we can offer this service and that’s a big part of our business. Customers regard us a company that offers a great service and well-crafted shoes made using the best of materials.”