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- 2020 International Trade
- 2016 International Trade
Exclaimer wins the Queen’s Award for Enterprise in International Trade for its outstanding short-term growth in global overseas sales.
Headquartered in Farnborough, Hampshire, and with offices in the US and the Netherlands, Exclaimer is the recognised market-leader in corporate email signature management solutions for Microsoft and Google email services, which work with mail clients for Windows, Macs, and mobile devices. These enable companies to manage their employees’ email signatures efficiently to deliver consistent branding, promotions, and legal disclaimers, while substantially cutting IT admin overheads.
Founded in 2001, Exclaimer has gone from three entrepreneurs building on-premises software to a global SaaS business with over 100 employees worldwide. Its success has seen the company sell beyond the UK market to tens of thousands of organisations internationally. Indeed, its products are now used by over 75 million users in 150+ countries, the largest customer base of any comparable company.
Exclaimer has achieved rapid growth in overseas sales, increasing by 158% over three years, with total overseas sales as a percentage of total overall sales increasing from 66.6% to 76.8%. Its strong worldwide growth has been due, in part, to the scalability of its solutions and their relevance to businesses of all sizes: they work as well for companies with thousands of users as they do for those with ten.
Exclaimer plans to continue its impressive growth trajectory by increasing its focus on pushing its brand internationally. The company has increased the operational capacity of its Dutch office with more staff serving customers that speak French, German. Italian, and Spanish. At the same time, Exclaimer has opened an office in Miami to target the American market. Having identified the US as having the biggest business (or growth) potential, dedicated staff and personal technical support based in the country will aid its growth plans.
Speaking about Exclaimer’s recent win, CEO, Heath Davies commented: “Winning the Queen’s Award is a huge achievement for Exclaimer. We pride ourselves on our software solutions and the support we offer global customers; I’m delighted we’ve officially been recognised for all our hard work with this esteemed award, our second in less than five years.”