Avenue 51 Ltd


Unit 2, Anchor Wharf,
Yeo Street,
UK, E3 3QR

Contact Details

Tel: +44 (0)20 3306 0554

Winners Of

  • 2020 International Trade

Avenue51’s multi-award winning global ecommerce platform enables more than 100 British and European consumer brands – which include Waitrose, Cow & Gate, Aspinal of London, ThisWorks and Optibac – to generate and fulfil over £50 million of orders from shoppers and online retailers in Mainland China each year.

The platform provides a complete solution within the Avenue51 online retail network, automating product listings, order management, payments, storage & shipping and customs clearance. Avenue51’s online retail feature provides brands with the opportunity to list products within a network of more than 50,000 online retailers used by shoppers in Mainland China. This includes a number of highly successful online stores operated by Avenue51, either under license (Laposte and Royal Mail Tmall flagship stores) or directly (51bestuk, 51Taouk, etc).

UK-based consumer brands can also use Avenue51 services to build and manage their own online store (flagship store) on any of the popular ecommerce marketplaces, such as Tmall and JD, or on social ecommerce platforms like Wechat and Little Red Book.

Based in offices around the world including London, Birmingham, Beijing, Shanghai & Hangzhou; the firm’s 150 staff members are endlessly integrating Avenue51’s solution into the business models of the world’s most progressive brands.

Speaking of the recognition, Avenue51’s Co-CEO, James Hardy, said: “This highly prestigious award comes at an exciting time for Avenue51, as our advances in the use of technology combined with economic benefits of the growth scale of our business enable us to equip British brands with new levels of capabilities to compete and win globally.”