Rex International Ltd, trading as Rex London, began in 1981 as a market stall in London’s Portobello Road market. Since then it has been creating original gifts for her, him and the kids, plus accessories and decorations for the home. The company’s products are either exclusively designed or lovingly chosen by its in-house creative team. It now employs over 70 people and has become a major international wholesaler, offering a range of more than 2,500 products to retailers worldwide.
Rex London is proud to have been recognised for its Enterprise in International Trade, following six years of outstanding continuous growth in overseas sales. The company’s successful year on year expansion is in large part due to export, which has risen 250% since 2012.
Sales Director Nigel Biggs highlights the importance of staying connected with international customers, attributing Rex London’s successes to this outward facing strategy. He says: “We take a global outlook when it comes to trade; our websites are fully translated into French and German, we attend multiple international trade shows each year and have recently established a physical presence in the Netherlands and Belgium, from which we sell direct to local retailers.”
The future looks set for further global expansion. With plans in place to expand in Europe and distribution arrangements being set up in Canada, Australia, New Zealand and Japan, Rex London now exports to over 70 countries.
Its unique products can be seen all over the world, from small independent shops to galleries, museums and large department stores.