MiRiCal Emblems is a specialist manufacturer of heat-applied logo products used to convey an organisation’s brand image when applied to different clothing types. From heavy-duty workwear to sportswear, MiRiCal’s products are used around the world.
Established in 1993, MiRiCal initially exported using a distributor network, but in 2008 the company adopted a direct sales approach, employing local staff in each country it operates in. Winning a Queen’s Award for Enterprise in International Trade underlines the success of this business model, which has seen export activities account for 75% of the company’s turnover by the start of 2018.
MiRiCal’s MD, Jonathan Dul, comments: “This award is a great achievement that our employees can be rightly proud of. We want to continue our European expansion in the coming years, and the Queen’s Award is a springboard for future growth.”