Starting a new business when you’ve just had your first child and moved to a new house is probably not the most opportune moment in time – but that’s how Aviation News Ltd was born. Husband and wife team, Philip and Victoria Tozer-Pennington, began their publishing business with equity partner and friend, Dino D’Amore, in August 2010, where all good businesses seem to begin – the kitchen table.
Using every spare moment outside of their paid daily jobs, the team began the brand with an online daily news service, sent by email to their combined aviation contacts, built up over decades of experience in the industry. Philip was primarily responsible for sales and product development, but also for providing insightful and sometimes controversial comment on the day’s news. Journalist Victoria sourced and reported on the daily news, and Dino provided technical and web support. The newsletter soon became essential reading for the commercial aviation finance and leasing community.
Buoyed by the popularity of the newsletter, the next logical step was to produce a full print and digital journal. The first issue of Airline Economics was launched in March 2011, with the first annual Aviation 100 Awards – which recognises the top 100 companies in the industry for their achievements – launched in the preceding year. Now in their ninth year, celebrated every year in January in Dublin, Ireland, the Aviation 100 Awards are recognised as an unmissable event in the commercial aviation calendar. Airline Economics, with covers that are recognisable thanks to their caricatures of industry figures and situations, will soon produce its 50th issue.
Aviation News also publishes MRO Global, a publication dedicated to the maintenance, repair and overhaul aviation industry, several annual reports, including the Finance & Leasing Guide, the Aviation Law Guide, and the Aero Engine Guide.
Most recently, diversifying from its core audience, the team has launched Aviation Life, a consumer magazine that covers future technology, from vertical take-off air taxis to commercial space developments, adventurous travel, food and traveller health, all from the unique perspective of the aviation industry professional.
Airline Economics is respected in the industry for its candour and insightful analysis of industry news and events. Building on that reputation, and after holding three successful investor events in London, Hong Kong and Miami in 2011, the team took a calculated risk in 2013 and launched the first of its major Growth Frontiers conferences in Dublin in January 2013.
Despite the crowded aviation conference circuit, the first Growth Frontiers conference was a great success, and fulfilled on its mission to bring high-quality speakers and informed debate on stage and off, for a more value-for-money price point. The seventh Dublin event was held in January this year, with a record breaking delegation of more than 3,600 attendees, with international delegates making the greatest economic contribution to the local economy.
Since 2013, Airline Economics has launched Growth Frontiers conferences around the world, with large conferences in Seoul, London, Dubai, Tel Aviv, New York and Hong Kong. The Hong Kong and New York Growth Frontiers conferences are the fastest growing Airline Economics events, again attracting domestic and international delegates.
Aviation News holds a large exhibition every year under its MRO Global brand at the Grand Hall Olympia. Aviation News also has an Irish subsidiary, Aviation News (Ireland) Ltd, which holds a large exhibition each May at the Royal Dublin Society in Dublin.
From humble beginnings, and being entirely self-funded, Aviation News has grown from a team of three to eight employees. Aviation News has shown triple-digit revenue growth in every one of its eight years of business, despite being hit hard by the fall of sterling following the Brexit referendum (primarily due to the nature of the business in collecting funds in GBP while all costs are in USD and EUR).
The Queen’s Award for Enterprise for International Trade 2019 covers six years of unbroken international trade growth – between 2013 and 2018, Aviation News international sales have grown by 1,440% to over £2.9m. On average, 88% of Aviation News annual business comes from outside of the UK.
The company’s profit Since inception, Aviation News has maintained its core aim of reducing costs to delegates and sponsors. Since entering the conference and exhibition space, Aviation News has cut the cost to delegates by 62% and the cost to sponsors by an average of 50%, not only at its events, but by compelling competitors to lower their prices.
Over recent years, through innovative deals with suppliers, Aviation News has been able to completely demonetise many events for delegates, while holding its margins intact, assisting the industry it serves like no other conference and event organiser has before. All the while the levels of spend at Aviation News conferences and events continue to be around double that of competitors as it sets the bar ever higher, with ultra large conferences with a myriad of networking events and entertainment attached. Having consolidated its position as a market leader in the aviation sector, Aviation News is now looking to extend its business model into other sectors, including renewables and general finance.
Aviation News Ltd Suite 1, First Floor, Parklands, 1 Lyme Drive, Trent Vale, Stoke-On-Trent, ST4 6NW Tel: +44 (0) 1782 619888. firstname.lastname@example.org www.aviationnews-online.com